McDONALD’S ● “McCustomize”—THJNK, LTT, Munich, 2018

The new McDonald’s restaurants all over the country allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings.

To showcase this, we took that one thing you are never allowed to change—and changed it. We rearranged the arches—just like you can rearrange your burgers. █