PENNY ● “Price Packs”—Serviceplan, Munich, 2024

The ultimate commitment to price stability. Shoppers are struggling with grocery inflation. New retail strategies like dynamic pricing, where prices fluctuate based on demand or supply factors, make it difficult for shoppers to budget effectively. How can German discounter PENNY demonstrate their commitment to low and stable prices?

PENNY Price Packs is the first brand that’s all about the price. Because the packaging design focuses entirely on the price. Considering the usual packaging production requires several months, this brand campaign is an irrevocable commitment to price stability.

London International Awards: 🥇🥇🥇🥇🥇🥇🥈🥈🥈🥈🥈🥈🥉🥉🥉
Eurobest Awards: 🏆🏆🥇🥇🥈🥉🥉🥉🥉🥉
Epica Awards: 🥇🥇🥇🥈🥈🥈🥈
Andy Awards: 🥇🥇
Clio Awards: 🏆🥇🥇🥇🥇🥇🥇🥇🥈🥈🥈🥈🥉
One Show: 🏆🥇🥇🥈🥈🥈🥈🥈🥉🥉
ADC Annual Awards: 🏆🥇🥇🥈🥈🥈🥉🥉
ADC Germany: 🏆🥇🥇🥇🥇🥈🥈🥉🥉🥉
D&AD: 🥇🥇🥇🥈🥉
Cannes Lions: 🏆🥇🥇🥇🥈🥈🥈🥉🥉🥉
New York Festivals: 🥇🥇🥇🥇🥈🥈🥉🥉🥉🥉